How to Use Amazon Movers and Shakers for Product Research and Sales Growth
For any seller looking to capitalize on emerging trends, the Movers and Shakers Amazon list is a goldmine of actionable data. Not only does it highlight products that are rapidly growing in popularity, but it also offers valuable insights into consumer behavior, market shifts, and potential opportunities for sellers.
In this article, we’ll dive deep into why sellers should pay attention to this list, and how to analyze and use it to generate profits.
Table of contents
What is Movers and Shakers on Amazon?
Amazon’s Movers and Shakers is a dynamic list that tracks products experiencing the biggest uptick in sales rank over the past 24 hours due to a sharp jump in sales. This list is updated hourly and showcases top-performing items in various categories. Sellers can find the Movers and Shakers section directly on Amazon, located within the Best Sellers page under a separate tab. This feature is an essential resource for understanding which products are gaining sudden popularity, and offers valuable insights into shifting market trends.
Why Should Sellers Pay Attention to Amazon Movers and Shakers?
The Amazon Movers and Shakers list is much more than just a place to showcase trending items. It's also a critical resource for sellers who want to stay ahead of market demands. The list directly reflects consumer behavior and serves as a real-time market research tool.
Here's why:
Market Demand: This list highlights products that are seeing a rapid increase in sales, reflecting a shift in consumer behavior. Whether a product experiences a seasonal surge, a viral trend, or a sudden spike in interest, sellers who monitor this list can respond quickly to capitalize on these shifts. For instance, a sudden rise in the popularity of sports equipment sales during fitness booms or in baby products around specific times of the year could indicate an emerging trend worth tapping into.
Competitor Insights and Strategies: The Movers and Shakers Amazon list allows sellers to peek into what their competitors are doing right. Successful products often share common traits (for example, well-optimized listings, competitive pricing, or customer engagement). By studying these trending products, sellers can glean insights into which strategies are working, and even adapt these winning practices to their own listings.
Sales Rank Trends: Monitoring the rise of specific products on the list gives sellers valuable information about sales trends. By understanding why certain products are climbing in terms of Amazon ranking, whether it’s due to promotions, seasonality, or marketing efforts, sellers can better anticipate shifts in their own niche and prepare accordingly. Sellers who stay on top of these changes can exploit growing opportunities before your competitors catch on.
Additionally, the Amazon Movers and Shakers list helps sellers identify new product categories that they may not have previously considered. For instance, if you sell items primarily from the home and kitchen category, but you notice that books or toys are trending, you might explore diversifying your product line to capture more of the market share.
How to Analyze the Amazon Movers and Shakers List
To leverage this powerful tool effectively, sellers need a systematic approach to analyzing the Amazon Movers and Shakers list. Below are the key steps you should take to extract meaningful data and turn it into profitable actions.
Step 1: Open the Amazon Movers and Shakers List and Choose a Category
First, navigate to the Movers and Shakers Amazon list on the platform. Once there, select the product category that aligns with your business. You’ll find a wide range of available categories, from “Books” and "Toys" to “Home and Kitchen” and “Baby” products, so you’ll want to focus on the category you are interested in.
This step is crucial for honing in on the most relevant trending products for your niche. By narrowing your focus to a specific product category, you can more accurately assess what’s driving demand in your market.
Step 2: Analyze Products in Your Selected Category
Once you've opened the Movers and Shakers list, the next step is to conduct a deeper analysis of the category you like and its products.
To simplify this process, you can use special tools, like the AMZScout PRO Extension. This tool offers several key insights that can help you determine whether a product is truly worth investing in or if its surge in sales is just temporary.
Install the AMZScout PRO Extension. Sign up for free – no credit card details required.
![How to install and open AMZScout PRO]( "How to install and open AMZScout PRO")
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Launch the app. When you see the category page results, tap on the app’s icon or click on the product that interests you —the tool will open automatically.
Evaluate the Product Score of the products on the dashboard. Open each result one by one to see their scores. This indicator provides a quick overview of the product’s potential, based on factors like competition and profitability. A score of 7 or higher is considered very good.
![How to check Product Score for PL and reselling]( "Product Score for PL and reselling")
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Examine the Product History. This section allows you to see whether the product has been consistently growing in popularity or if it’s just experiencing a temporary spike. If the product has steady demand, it’s worth considering. On the other hand, if the product's demand fluctuates too much, take time to analyze the reasons behind it.
![How to check AMZScout Amazon Product History]( "AMZScout Product History")
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Check the product’s launch day. If the product has only been on the platform for a short period of time and already has a growing history, this might mean it’s in high demand.
By taking the time to analyze potential products using AMZScout PRO, you can make data-driven decisions. This will help you avoid investing in products that may not have long-term profitability and identify opportunities that are truly worth pursuing.
Step 3: Calculate Your Potential Revenue
After selecting a product with strong potential, your next step is to determine how much of a profit you can expect. This is where the Profit Calculator of the PRO Extension comes into play. Follow these steps:
1. Visit the product listing. Navigate to the listing of the Amazon product you're interested in selling.
2. Open the AMZScout PRO Extension. Find the Profit Calculator in the dashboard – this will appear next to any product you click on. You can also click Profit Calculator on any product in the dashboard.
3. Input your costs. Enter key metrics like the product cost, shipping fees, applicable taxes (including VAT), and some additional costs.
4. Analyze the results. The Profit Calculator will instantly compute critical financials. Try to fill in as many metrics as you can to get the most accurate result.
The FBA Calculator will automatically compute your Amazon fees, profit per unit, net margin, return on investment (ROI), and an estimate of your potential monthly earnings. By using the Profit Calculator, you can make an informed decision about whether or not to invest in a particular product.
In addition to this helpful guide, we have attached a small FAQ section to help you learn a bit more.
FAQs
What is the difference between “Amazon Movers and Shakers” and “Best Sellers”?
The Amazon Best Seller page shows the highest-selling products over the last 30 days, offering insight into consistently successful items. In contrast, the Amazon Movers and Shakers page reflects products with the most significant sales growth in just the past 24 hours, giving a more immediate snapshot of rising trends.
How often is the Movers and Shakers Amazon list updated?
The list is updated every hour, giving sellers the most current information on which products are growing in popularity. Remember that the list reflects the 24-hour relevant information.
How can sellers get to the Amazon Movers and Shakers list?
Sellers can make their way to the Amazon Movers and Shakers list by driving a sudden spike in sales through promotions, external traffic, or viral marketing.
How do you optimize a listing for Movers and Shakers?
Sellers should focus on creating optimized listings with high-quality images, compelling descriptions, competitive pricing, and the use of relevant keywords that reflect current trends.
Conclusion
The Amazon Movers and Shakers list is an invaluable tool for sellers who want to stay ahead of the curve in the fast-paced world of e-commerce. By analyzing this list, you can gain insights into consumer behavior, discover trending categories, and leverage market shifts for your benefit. Whichever product category you plan to sell from, the Movers and Shakers list offers sellers the chance to seize new opportunities and stay ahead of the competition.
