Walmart Best Sellers: How to Find Top Products to Sell
Evidence tells us that Walmart is on pace to outdo Amazon eCommerce in the next four years. If anyone can beat Amazon, Walmart is the most likely eCommerce contender. So if you want to become a seller, you need to know how to find products to sell on Walmart. This way, you can sell a product among the best sellers at Walmart.
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How to See Best-sellers on the Walmart Website (Step-by-Step)
To be a member of the Walmart best sellers, you need to identify them. The best things to sell on Walmart also fall into numerous niches. Knowing how to sort through those helps new Walmart sellers and veteran sellers who need fresh ideas.
There are two ways to find the best items to sell through Walmart’s lists:
To find the best selling products (in general) on Walmart, follow these steps:
Go to Walmart.com.
From the search bar, type “best sellers”.
Click on Shop All in the upper-right corner.
This page includes all categories. So you won’t find anything in a specific niche. To do that, you’ll need to follow these steps:
Go to Walmart.com.
Hover over Departments.
Select your target category.
Click the drop-down menu next to Sort by.
Select "Best Seller".
Alternatively, from the overall best sellers page, you will find a list of categories. However, these do not include all Walmart’s departments, just the more common ones.
You might think you can just type in “best selling products”, but Walmart’s search engine is still a WIP. Typing in something like “best selling baby toys” will not reveal the same page as following the instructions above.
How to Find the Best Products to Sell on Walmart Marketplace
Finding the best sellers is the first step to finding products. When selecting most products, here are some criteria that will help you out.
Stick with products under five pounds (lighter items save on shipping)
Sell products costing between $10 and $60 (so you can have a good net margin)
Don’t sell products with mechanical pieces (as those can be easier to break)
Avoid dangerous items or fragile items that require unique shipping (unless you see an opportunity)
Stick with products that have consistent sales (unless you have a plan to overcome seasonality)
However, the importance of actionable data is vital. For example, it’s hard to decide whether you should sell when you don’t know about the number of people buying. Currently, Walmart Seller Central doesn’t provide this information.
So, what is the best way to solve this problem? By using alternative eCommerce analysis tools.
AMZScout is known as a solution for Amazon sellers. But regardless of where you sell (eBay, Amazon, Shopify, etc.), the basics of eCommerce do not change between websites.
With that in mind, AMZScout has two excellent tools for product research. Through AMZScout, you can analyze and find a profitable product to sell on Walmart. Below, you will find out how to use each of them.
How to Evaluate the Potential of Walmart Products with Amazon
AMZScout provides excellent product research tools you can use for any eCommerce site. To ensure you get the best results, follow these steps:
Step 1. Choose a Walmart product. First, start by picking a product that you think you can sell at Walmart. Stick with lightweight, simple products if you can.
Step 2. Install the AMZScout PRO Extension. If you don’t have an account yet, you’ll need to enter some basic information to start a free trial.
Step 3. Search for your product on Amazon. Copy and paste the title of the product you want to sell from Walmart into Amazon’s search bar. Click Search to pull up a list of products.
Step 4. Open the AMZScout PRO Extension on your results page. The search engine results page will have an AMZScout icon in the bottom left. Click on that icon to open the PRO Extension.
Step 5. Check product history for items you are interested in. You will see the dashboard with a list of products. Click on each product and select Product History to collect historical data. This gives you more information on pricing and historical sales.
Step 6. Review data and take down profitable options. Determine how much you can sell the item for and the number of products you need to sell to profit. Include a list of potential products that also meet your criteria.
Once you have a list of viable products, decide on one to sell. If you are a new seller, you can keep these other products in mind for later use.
Alternatively, you can use the AMZScout Product Database tool to explore product ideas if you do not have any.
How to Generate Product Ideas for Walmart Using the Product Database
In cases where you might not want another browser extension, the AMZScout Product Database is your alternative. Below are the steps you need to follow to perform research on your next product.
Step 1. Open the AMZScout Product Database. If you haven’t logged in, you can create a free account and test out the tool using a free trial.
Step 2. Set product criteria. The AMZScout Product Database lets you set product criteria based on category, price, and monthly sales. You can even focus on new or trending products using the two checkboxes in the upper-right corner. Alternatively, the Product Selections tool (upper right) uses proven factors in the top products to help you search.
Step 3. Click Find Products. Clicking the button will search for products based on your criteria. List out those that have the most potential based on those that meet closest to your criteria.
Step 4. Find those products on Walmart. Once you have a shortlist, put each of them into Walmart. If you can find them, you might be able to overtake the listing. If not, you might be able to create a new listing.
The AMZScout Product Database is an excellent way to get quick information. You can also see historical data by clicking on the number under Rank. You can find this just to the right of the product title on the table.
If you want to apply this research process to winning niches, you’ll see a few below.
The Top Ten Selling Categories on Walmart
There is a lot of stuff that you can sell at Walmart. Below are ten of the most popular and top-selling product categories for Walmart sellers.
Personal Care Products
Personal care products are a general category. It includes anything you use to take care of bodily matters. Examples include these products:
Personal care products are popular because they are compact and easy to sell. After all, everyone needs many of the items in this category.
Pay attention to major brands in the field like Dollar Shave Club. Companies that stand out in this field have strong branding.
Laundry includes a wide variety of items to improve the cleanliness of your clothes. Brands like Tide, Bounce and Oxiclean dominate the top-selling slots. Example products include the following:
You might think laundry is impossible to get into because of these major brands. However, choosing a product niche often involves looking into where companies are lacking.
Kind Laundry has a great example of this by providing sustainable laundry products. By focusing your product on unique desires and solutions, you can meet the needs other laundry companies struggle with.
Cleaning supplies expand from the laundry category. This product category includes more items targeted toward a different purpose. Here’s a list of the best things in cleaning supplies:
The overall category includes a wide range of options that get confusing after a while.
Targeting smaller subcategories is necessary to have a chance.
For example, consider the number of people under the “granite cleaners” category. When you only have two pages (versus 1000+ pages), meeting deeper needs makes sense.
Health care covers another wide range of things with numerous subcategories. However, you’ll find that entering this field contains a few less recognizable brands. But product categories are a bit more tricky:
Health care isn’t just a product for the pharmacy. It also contains numerous products for other health concerns. Wellness isn’t limited to taking something for the headache.
In this way, getting into the health care category depends on your skillset. Many people start with aromatherapy. Essential oils are much easier to manage than medicine!
Third-party sellers can make a lot of money by fulfilling niche needs in the women’s clothing category. Unlike men’s clothing, women’s clothing covers more needs and different body shapes. Here is a few examples of this most sold category:
Women’s clothing meets a wide range of needs that not everyone can meet. There are many gaps businesses struggle to fulfill to this day.
For evidence, browse the main page for Walmart’s Women’s Clothing section. You’ll see plus size, junior size, sustainable clothes, loungewear, bikinis, and coordinated wear between moms and daughters. Given the wide range of potential body types within those categories, women’s clothing is a gold mine for those willing to meet needs.
Kitchenware is a popular eCommerce target across numerous fronts. It is lightweight, interesting, and easy to ship. Here are some product examples:
Private label products are beneficial with kitchenware. The potential for profitable products is high, especially when starting in the more obscure and trending areas.
So if you want to get started, look at what Amazon does that Walmart doesn’t. As Walmart grows, filling in the gaps can place you as a prominent seller.
Want to provide something for your furry (feathery, scaly, etc.) friends? Pet supply is an excellent category with many needs. Here are a few product examples:
Tiny hats (maybe)
The dog and cat niches are far more competitive, covered by large companies. Alternative pet needs have less exposure, often being relegated to smaller pet stores.
Check Walmart for obscure pets, but be sure that the sales you get are enough to justify it.
Data from AMZScout can help narrow down the expansion potential of narrow pet niches.
You might also be able to connect smaller pet companies with online wholesale. By being the bridge for local companies who struggle with online access, you can fill a need for customers and companies seeking wholesale experts.
Patio furniture involves all the fun of selling furniture without high shipping costs. The materials used in their construction are also tougher than fabric. Here are a few examples:
With Better Homes & Gardens in the mix, you can bet there will be a struggle in some fields. You might also consider small, lightweight patio decorations to save on money.
Outdoor rugs are also relatively underserved. Still, your priority is to pick something that appeals to you with good profit margins.
A new little one in the mix is incredibly exciting. As an eCommerce business owner, you should be excited about adding to their lives. Here are some baby care products that fit those needs:
Baby care includes many items, but toys are particularly interesting. Baby toys (and children’s toys) are excellent starting points for this niche, given the low barriers to entry. Cheaper plastic toys that are simple and can withstand a beating do not cost much to make.
You need to be sure that whatever you choose is safe. Pay attention to the product descriptions in this niche as well. You’ll want to be sure you use a proven manufacturer if outsourcing.
The 2021 Amazon Trend Report reminded us that social exercise is back. Because trends don’t live in a vacuum, these changes expanded to Walmart. Here are a few good product examples:
Smart fitness tools
Waist control wear
Books (recipes or workout guides)
Social exercise and smart exercise are continuing growth trends. This is shown by companies like Adidas and Fitbit leading the pack with smart wear.
While getting straight into tech isn’t ideal, you can find underserved workout niches with the latest trends. Following workout influencers can help you identify these growing trends.
Walmart Marketplace is a land of third-party sellers trying to stake their claim. Despite its infancy, Walmart has shown itself to be a good alternative. At the current rate, Walmart might outpace Amazon in about five years.
There is no doubt that interest is growing on Walmart’s new sales front. So if you want to get ahead of the pack, take the steps and make an account on Walmart’s sales portal today. Don’t forget to use AMZScout to get a leg up on research.