Amazon Lightning Deals: Are They Worth Doing?

Getting more sales is a constant and unchangeable goal for any Amazon seller. Not only does more sales mean more revenue and profits, but it also means a higher ranking which leads to more sales. This is generally the case, however, sometimes you might find yourself in a position where it is smart to temporarily sacrifice your revenue for the sake of getting higher rankings. The ability to make calculated and well planned out strategic decisions like this, is a mark of a good Amazon seller. Keep reading