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Amazon Repricer Software: How to Select the Best

Select the Best Amazon Repricer 0 Main
by Travis F.posted on 13.05.2019

Did you know that most of the highest grossing online sellers are using Amazon repricing tools to gain an advantage over their competition? It’s true, so it makes sense that if you want to keep up with the top Amazon sellers, you should probably think about looking into this handy technology.

Not all Amazon repricing software is the same though. There are pros and cons to each tool, so it’s important to do your research and find the one that suits your needs and budget best.

Here’s everything you need to know about Amazon repricing tools, as well as our reviews of the most popular software.

What Are Amazon Repricing Tools?

Amazon repricing tools are a way to automatically adjust the price of your products based on a number of rules or parameters you set. They help keep your prices optimized and competitive with the market without having to constantly adjust them manually.

Once you set up your Amazon repricing software and populate it with your listings, it analyzes the competition for those items and reprices your products accordingly. You can set a number of different strategies and rules for the software to follow, and you can also enter a minimum price to ensure your products are never priced too low.

Select the Best Amazon Repricer Stages

Once you’ve set your parameters, the software takes care of the rest. Your prices will constantly be updated every time your competitors adjust theirs.

Why Do You Need Amazon Repricing Software?

If you’ve ever sold anything on Amazon, you know that a huge part of your success will depend on selling your items at the right price. Your price needs to be low enough to compete with other sellers, but high enough to allow you to still make a profit.

Then, of course, there’s the battle for the buy box. Whoever has the lowest price will control the buy box, which inevitably leads to a huge boost in sales.

Select the Best Amazon Repricer Amazon Basket

In order to stay ahead in the pricing wars, you need to be constantly monitoring the market and adjusting your prices to maximize your profits. You can do this manually, but luckily Amazon repricing software provides a much easier solution.

Without these tools, you have to continuously monitor prices and make changes as needed. Not only is this extremely time-consuming, but it’s also inefficient. You can’t stay at your computer all day to monitor prices, which means you’re inevitably going to miss opportunities and lose out on sales.

Let’s say you adjust your price and win the buy box, then you leave your computer for an hour. When you return, you find someone else changed their price shortly after you left and stole the buy box back. This means for the last hour they’ve been making sales that should have been yours.

Saving Time for getting Buy Box

However, if you had been using Amazon repricing tools, your software would have immediately adjusted your price to maintain the buy box for you. Best of all, you wouldn’t even had to be at your computer to make it happen.

Repricing software saves time and gives you a huge edge over your competition. If you’re serious about selling on Amazon, you definitely need to consider utilizing one of these tools.

Drawbacks of Amazon Repricing Tools

While Amazon repricing tools have a number of benefits, there are a couple of drawbacks you should be aware of.

First is the cost. Obviously, this technology doesn’t come for free, so there will be an added expense if you decide to use this software. However, assuming you set appropriate strategies and rules to follow, in the long run your repricing tool should pay for itself by increasing your sales, which will offset the added cost.

Select the Best Amazon Repricer Risk of Lower Margins

There’s also the chance that a repricing tool could lead to lower profit margins. Of course, your price will never go below the minimum value you set, but this kind of software can sometimes incite a price war, which will reduce your margins. However, if you’re making more sales, that should make up for lower margins.

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As we’ve mentioned, if used properly Amazon repricing software leads to more sales and profit, so these downsides shouldn’t cause too much concern. They are worth considering though.

Amazon Repricing Tool Reviews

There are a number of quality Amazon repricing tools available for sellers to choose from. While it’s great to have choices, this can also make it difficult to decide which software is best suited to you and your business.

Select the Best Amazon Repricer Repricer

While most repricing tools are relatively effective, they differ greatly in a variety of areas, including price, support, usability, and speed. Also, for those who sell on multiple marketplaces, it’s important to note that different tools support different marketplaces. So make sure you choose a tool that works with all the marketplaces you sell in. Finally, some repricing tools only work in certain countries, so make sure you select software that’s compatible with your location.

Here are a few other things you’ll likely want to consider before choosing a repricing tool:

  • What kind of subscription options do they have?

  • Are there any extra fees you need to be aware of?

  • How quickly does the tool adjust your prices?

  • Does the company take commissions from your sales?

  • Can you choose who your competitors are?

One final note: Most Amazon repricing tools offer a free trial. So make sure to try a few different ones before making a decision. You can read all the reviews and information you want, but sometimes the only way to know for sure if a tool is right for you is to try it yourself.

Here are the top 6 Amazon repricing tools currently available:

Repricer Express

Select the Best Amazon Repricer Express

Repricer Express is easily one of the most popular repricing tools available, largely due to the wide range of features it offers sellers.

You’re able to create as many repricing instructions as you want and apply those directions to individual listings, groups of listings, or all of your listings. And there’s no limit to how many times your listings can be repriced. This means that you can truly customize your software and set it up exactly how you want it.

Thousands of successful sellers use Reprice Express to stay ahead of the competition. If you’re looking to increase your odds of winning the buy box, this might just be your best option.


  • Easily monitor your price against your competition

  • Automatically update currency rates

  • Quickly sort and view all of your listings

  • Minimize error margins

  • No long-term contracts so you can cancel at any time

  • 15-day free trial


  • Expensive

Price: Starting at $55 per month.


Select the Best Amazon Repricer BQOOL

Bqool is another widely used and highly effective Amazon repricing tool. It’s a great option; however, it’s limited to the US, UK, Canada, France, German, Spain, Italy, Mexico, and Japan.

One of the main benefits of this tool is the comprehensive reports that you’ll have access to. With a wide variety of insights at your fingertips, you’ll be able to make informed decisions about your pricing strategies. Speeds are fairly fast, with users on their most comprehensive plan being able to reprice their items every 5 minutes.

This tool is another great choice for all kinds of sellers looking to optimize their product pricing.


  • Monitor all price changes over the last 5 days

  • Easily sort all of your listings using a wide range of filters

  • Built-in profit calculator

  • Use strategies designed to help you compete against the buy box

  • 14-day free trial


  • Available in a limited number of countries

  • Shorter trial period

Price: Starting at $22.50 per month.

Select the Best Amazon Repricer Informed Co

Formerly known as AppEagle, allows you to better compete for the buy box by using advanced strategies and algorithms.

When using, you can define your competitors and then create a variety of rules and parameters to either match or beat their price. The tool is extremely easy to use, with most of it being automated. This means sellers can adjust their settings and then let the software do the rest of the work for them. is very much geared towards sellers looking to gain and maintain the buy box.


  • Set your desired profit margin and ensure you never dip below it

  • Can be integrated with other eCommerce tools

  • Incrementally raise prices to increase profits

  • Features a variety of ways to analyze the competition

  • Set time-sensitive sales objectives

  • 14-day free trial


  • Expensive

  • Shorter trial period

Price: Starting at $59 per month.


Select the Best Amazon Repricer Repriceit Com

Repriceit is an intuitive Amazon repricing tool that helps you easily keep your prices current with the market by automatically making changes on the fly.

The tool offers a fully configurable repricing solution, with a number of rules and strategies you can implement to make sure your prices are always optimized. Flexible scheduling options also let you reprice your items more frequently during busier times of the year, and their buy box pricing options help you win the buy box more frequently.

Compared to other options, Repriceit is extremely affordable, making it an excellent choice for budget-conscious sellers.


  • Cloud-based technology means there is no software to download

  • Experiment with a variety of different strategies

  • Set minimum prices and profit margins

  • Exclude certain items from repricing

  • Reprice up to 30,000 items an hour

  • 30-day free trial


  • Less access to data and analytics

Price: Starting at $9.95 per month.

Reprice Solution

Select the Best Amazon Repricer

Reprice Solution is an advanced and user-friendly repricing tool that’s perfect for both new and experienced sellers.

This software offers a number of different repricing solutions, from quick and easy repricing to more advanced solutions for people who are looking for in-depth strategies. Reprice Solution’s dashboard is extremely informative, offering a wide array of data to help you decide on the best price for your products.

While on the expensive side, Reprice Solution offers decent value for the price.


  • Easily set all your products to the buy box price with just one click

  • Produce customized reports

  • Get detailed performance overviews of all of your products

  • Update prices instantly

  • 15-day free trial


  • Expensive

Price: Starting at $39 per month.


Select the Best Amazon Repricer Com

Repricer (formerly xSellco) utilizes Amazon Web Services (AWS) to automatically update and adjust your prices as needed.

This Amazon repricing tool is able to react immediately. Whenever any of your rules or parameters are activated, your prices are adjusted within 3 minutes. Repricer offers sellers a wide range of insights that can be analyzed to aid in pricing decisions. The tool also provides insights for your competitors’ products and listings.

With a number of advanced features, Repricer is a smart choice for any seller.


  • Set minimum and maximum prices

  • Unlimited users for your account

  • Advanced filters for dashboard data

  • Customized charts and information

  • In-depth sales reports

  • 14-day free trial


  • Expensive

  • Shorter trial period

Price: Starting at $69 per month.


If you’re really serious about building a successful business, an effective Amazon repricing tool can give you a huge boost. Not only does it save you valuable time that you can use to grow your business, but it also keeps your prices competitive and helps you win the buy box more often. When properly configured, this software can result in a massive increase in sales.

We recommend trying a few different tools and finding one that you’re comfortable with and fits within your budget.

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