35 Profitable Etsy Business Ideas for Products That Really Sell
Etsy is an online creative hub where handcrafted treasures, vintage gems, and custom designs find their perfect audience. In May 2024, the platform’s popularity soared with over 1.7 million downloads of the Etsy buyer app worldwide. It’s where craft lovers and collectors come together, drawn by the charm of unique, personal items. With the ability to design your own storefront, Etsy empowers creators to turn their passions into successful ventures.
In this article, we’ll share 35 of the best Etsy shop ideas for 2025, along with tips to help you discover trending products to sell and build a successful store.
Table of contents
35 of the Best Etsy Shop Ideas to Make Money
For beginners, a simple way to grow your income is by focusing on frequently searched items. Here are seven of the most popular categories that consistently perform well, along with ideas for things people love, for Etsy shops:
Baby Products
Products from this category are always in demand, as people care deeply about their babies and enjoy giving them unique, thoughtful items. These products also make great gifts. When you’re creating baby products, it's important to focus on the materials you use, as many parents prefer organic options for their little ones, in addition to eco-friendly packaging. Here are a few ideas for handmade products to make and sell:
Personalized baby blankets with an embroidered name
Handmade plush toys
Knitted baby booties
Baby teethers featuring a name
Handmade albums for baby's first year of life
Clothing and Accessories
Clothing and accessories are popular because people love to express their style and personality through what they wear. By offering items that are one-of-a-kind, you can tap into a broad audience of buyers who are looking for something special. Here are a few ideas for handmade products to sell:
Hand-painted denim vests
Custom-painted shawls
Bags with embroidered famous pictures
Knitted beanies
Slippers with embroidery
Beauty
The beauty trend is growing rapidly as more and more people are seeking ways to enhance their self-care routines. For example, shoppers are increasingly looking for unique accessories that complement their beauty products and make their experience more special. Here are a few examples:
Personalized jewelry boxes
Custom makeup bags with names
Customized pocket mirrors
Adorned hand sanitizer
Organic creams
Home Decor
People love to create cozy, personalized spaces that reflect their style. From small, unique touches to larger statement pieces, handmade items can transform a home. Etsy shoppers often look for home decor that is not only functional but also adds character and charm to their living spaces. Here are a few ideas for these kinds of products:
Wooden signs with custom messages
Embroidered pillows with names or quotes
Handmade candles in unique scents and designs
Picture frames with custom engravings
Coasters with personalized designs
Pet Supplies
Pets are like family members, and pet owners are willing to invest in products that enhance their pets' comfort and style. Handmade pet accessories are perfect for pet owners seeking personalized items for their furry friends. Plus, the wide variety of pets means there's always a niche to cater to, from dogs and cats to more exotic animals. Here are a few product ideas:
Cat ceiling playground
Personalized collar tag
Custom portrait of a pet
Personalized pet bowl
Knitted clothing for dogs
Art
Art pieces are great products to sell on Etsy because they allow you to showcase your creativity while building a thriving business. People often look for art pieces as gift ideas, but also as collectibles with the potential for future investment. On Etsy, you can sell both physical and digital art, catering to different preferences and budgets. Popular products in this category include:
Gift-worthy wall art (prints or canvases)
Digital illustrations
Magnets with custom designs
Personalized vinyl records with custom labels
Custom photo in a bottle
Electronics Accessories & Supplies
In the modern world, technology is constantly evolving, and people are increasingly looking for unique objects and accessories that stand out. Handmade and custom items offer a way to add a personal touch to everyday objects, making them not only functional but also special. Some examples include:
Personalized leather camera bag
Wooden USB drive
Micro smoke machine
Customized laptop case
Wood docking station
Trends can change, so it’s necessary to do your research and continue to check what's performing well. In the next section, we’ll explore a few tips on how to identify profitable products yourself, and how much potential profit you can expect.
Where to Get Ideas for Products to Sell on Etsy
When thinking about where to find ideas for making unique objects, besides Etsy itself, you can also benefit from checking platforms like Pinterest for inspiring pictures, or social networks like Instagram.
However, it’s also important to track general trends to understand what is in demand right now (for example, the flamingo trend that was popular a few years ago is gone) and adapt your offer accordingly. Keeping up with trends ensures that your products remain relevant and appealing to customers, helping you stay ahead of competitors.
The easiest way to do this is by studying Amazon. As a leader in ecommerce with a massive customer base, the platform provides valuable insights into purchasing behavior. There are also tools designed specifically for Amazon that simplify market analysis. One top choice is the AMZScout toolkit, known for its user-friendly interface and accurate data. Let’s explore how to find Etsy ideas for potentially profitable products to sell below.
Finding Trending Product Ideas
The AMZScout Product Database includes data on over 600 million products and offers robust filters to help you find items that match your specific criteria. With just a few clicks, you can narrow down your search and identify products with high demand and low competition. Here's how to do this in just a few seconds:
1. Go to the AMZScout Product Database. Start a free trial by entering your email address.
2. Start your search. Apply filters to narrow down your search, such as:
Category: Select among 24 categories that interest you.
Keywords: Enter specific keywords or a description (e.g., “handmade candles”) to focus on particular products.
![How to find products with the AMZScout Product Database]( "Find products with the AMZScout Product Database")
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Monthly sales: Set this filter to over 200 to ensure consistent demand, or alternatively, specify your desired monthly revenue to align with your business goals.
Optional: Click New and Trending to explore recently added products that are already performing well, helping you stay ahead of the curve.
![How to find New Products and Trending Products in the Product Database]( "New Products and Trending Products in the Product Database")
![image]()
3. Get your results. Click Find Products and the generator will compile a list of items that match your preferences. Then you can review the ideas and select those you could realistically make and sell in your online shop.
Note: If you want to understand how similar products perform in the market, use the PRO AI extension. It offers a detailed niche assessment over time, helping you gauge demand, competition, and sales trends.
This allows you to discover high potential products to sell on Etsy and set a strong foundation for success. Constantly analyzing what works and what doesn’t will help you refine your offerings and improve your performance over time.
FAQs
Can you run a profitable business on Etsy?
Selling products on Etsy can be highly profitable when you set up the right business strategy. For example, a top seller in June 2024 recorded more than 61,600 sales in just one month. To achieve these kinds of results, you need to find high-demand goods and develop a solid marketing strategy. Tools like AMZScout can help streamline the process of discovering Etsy business ideas and provide recommendations on how to improve products for greater market appeal.
What can I make and sell on Etsy?
You can sell handmade products across a wide range of categories, from kids' items to clothing. The highest sales are typically generated for products in categories like home decor and art. Jewelry with a cool personalized design is especially trending among shoppers. Conducting market research to identify current trends will help you discover the best-selling ideas. Additionally, focusing on a specific niche, such as eco-friendly materials, can help you stand out and reduce competition.
Are you wondering how to start an Etsy shop?
Starting an Etsy shop is simple—just sign up for an account and upload your listings with high-quality photos, descriptions, and pricing. The process is similar to other websites like Etsy, such as Amazon and eBay, but Etsy allows you to create a personalized storefront to enhance the customer experience and make your shop stand out. You can also use Etsy’s built-in marketing tools to drive traffic and boost sales.
Can I start selling on Etsy with no money?
Starting an Etsy business with no money is challenging, as you will need to pay to post listings ($0.20) plus the costs involved in product creation. You can minimize your expenses by making your products yourself and using materials you already have, instead of having to buy them. However, to stand out and make a significant profit, you will need to invest in promoting your products, such as through Etsy or Google ads, because without visibility, your shop may get lost among the competition.
Conclusion
Selling handmade items can be an easy way to launch a new business, but to generate significant revenue, it’s essential to understand what sells the most on Etsy and the kinds of items that appeal to customers. Consider using the AMZScout toolkit to come up with profitable ideas for what to sell on Etsy and gain insights on how to enhance your products to stand out. With the right strategies, you can run a shop that attracts more buyers, and enables you to make money online.
