How to Find the Best Digital Products to Sell in 2025
Selling digital products provides a lucrative opportunity to grow a business with low overhead and high earning potential. While starting this type of business may seem simple, not all digital goods guarantee substantial profits. That’s why it’s so important to utilize a smart strategy to pinpoint top-selling items for your store.
In this article, we explain how to find the most profitable digital products to sell, and share 50 examples of the best items.
Table of contents
Why Sell Digital Products?
Selling digital products might seem intimidating—technical challenges or the absence of a physical item may detract from its appeal—but the advantages of this type of business are substantial. Here’s why this option can be transformative:
Minimal startup expenses: No factories, no warehouses, no inventory to manage—just a computer and a concept.
Make your product once—profit continuously: Develop the item once, sell it indefinitely—no need for stock replenishment.
Work from anywhere: You can operate from any location, and enjoy the flexibility of setting your own schedule, plus the independence to run your business your way.
Limitless earnings: Earn passively—your product generates sales around the clock, with no income cap.
Versatile revenue options: Sell directly, offer subscriptions, or license your work—multiple paths to generating a profit.
While running an online business may appear to be low-risk, preparation is key. A well-crafted business plan—beginning with identifying what to sell and how it will generate income—turns opportunity into success.
How to Find a Profitable Digital Product Idea
Every thriving business starts with a solid idea for a service or product to sell. Here's how to research and find one that works:
Market Demand Research
To identify a winning digital product that’s trending and in demand, you need to start with market research. This approach helps you seize opportunities and deliver exactly what customers want. Here are the most useful ways to discover popular digital products:
Explore Google Trends: Use Google Trends to spot rising interests across digital products. This tool will show you the most frequently-searched keywords. For platform-specific insights, use tailored keyword tools if available.
Note: For example, to find out which ebook genres are hot on Amazon, use AMZScout’s Keyword Search, which reveals top-searched terms and their sales data.
Check out online forums: Browse platforms like Reddit, Quora, or niche communities such as Goodreads for ebooks to gauge customer interests. These discussions reveal pain points and preferences, while pointing you toward profitable digital products.
Leverage social media buzz: Monitor trending hashtags and conversations on TikTok, Instagram, or X (formerly Twitter) to spot emerging demands. For example, viral content around mindfulness might signal a market for meditation audio files.
Survey your audience: Run polls or questionnaires on social media or email lists to ask potential customers about their digital product needs. Responses can reveal demand for items like budget trackers or niche tutorials, giving you a direct path to profitable ideas.
This approach enables you to pinpoint high-demand digital products and steers you toward a profitable business idea.
Profitability Estimation
Before selecting a digital product, assess its profitability to ensure a worthwhile return. Consider these factors for optimal profitability:
Revenue potential: Estimate potential revenue by projecting your sales. For example, if the average price of an ebook is $5, selling 100 copies monthly yields $500 before fees.
Note: To sharpen your earnings forecast for ebooks, use AMZScout’s PRO AI tool to analyze competitors’ sales on Amazon and predict revenue with precision. Amazon is a leader in ecommerce, and insights from this tool are applicable to any platform.
Cost breakdown: Include platform fees like Amazon’s KDP fees, ads, and tools for design or analytics.
Time investment: Factor in time spent creating a guide or graphic, as digital products need upfront work but scale well.
Scalability: Choose products like niche tutorials that can grow into bundles, which can boost profits with minimal extra cost.
These steps help you pick digital products with strong profit potential.
Competitor Analysis
To find profitable digital product ideas, analyze competitors’ offerings and reviews to see what’s thriving and where gaps exist. Here’s what to look at when analyzing your competitors:
Product offerings: Examine top-selling digital products on various marketplaces or your product-related platform to spot trending categories. Look for underserved niches, such as rare language tutorials, to inspire your own unique product.
Customer reviews: Dig into reviews of competitors’ digital products to find what delights or frustrates customers. Recurring issues, like lack of customization in templates, point to opportunities for better solutions.
Competitor gaps: Identify missing features or formats in your competitors’ digital products, such as ebooks without audio versions. Filling these gaps with innovative ideas can attract customers seeking something fresh.
This analysis reveals unmet needs and customer desires, and steers you toward fresh, in-demand products. Additionally, studying your competitors’ prices sharpens your strategy to stand out and compete effectively.
To start strong and stay successful, you need to monitor your performance and market trends consistently, adapting as needed. By meeting customer demand effectively, you’ll build a business that endures and grows.
Best Digital Product Categories and Ideas
Now that you’ve learned how to find ideas for digital products to sell, let’s answer a common question: What are the best digital product categories? Below, we’ve compiled 50 examples of products you can create and sell to make money:
Printables & DIY Kits
Printables and digital DIY kits offer convenience with instant access to customizable projects,with no shipping required. Their versatility (spanning crafts, décor, and more) appeals to both creative and practical buyers alike. These items are perfect for Etsy, as they let sellers highlight their style in a low-effort, high-return model.
10 Examples:
Coloring sheets
Party invitations
Daily positive quote set
Greeting card printable set
Easter fussy cut printables
Color analysis test kits
Luggage label templates
Recipe cards
DIY craft kits
Home decor art prints
Digital Templates & Time-Savers
These products are perfect for beginners, and require no creative guesswork—just follow established rules and standards. Customers value the practicality of these items, and since many are designed for printing, they save both time and money with ready-to-use solutions.
10 Examples:
Monthly budget planners
Meeting agenda templates
Resume builders
To-do list printables
Invoice templates
Meal prep planners
Gift tag labels
Project timeline charts
Business document templates
Email response templates
Educational & Info Products
In our fast-evolving world, people crave fresh knowledge and skills, as they eagerly invest in the growing trend of lifelong learning. Sellers can transform their expertise into profits where demand is high. However, be sure to consider the challenge of keeping content current, as outdated info can quickly lose value.
10 Examples:
Ebooks & guides
Downloadable workbooks
Industry reports
Interactive quizzes
Cheat sheets
Video tutorials
Audio summaries
Printable flashcards
Case study packs
FAQ templates
Note: Amazon dominates eBook sales, holding about 70% of the global market, and up to 85% when including Kindle Direct Publishing (KDP). To publish and sell ebooks through KDP on Amazon, check out this guide.
Creative & Visual Assets
This category is ideal for artists looking to turn their passion into profit, as it lets creators showcase their talents effortlessly. Customers love these assets due to their ability to enhance projects with professional, unique designs—saving time and sparking inspiration.
10 Examples:
Digital illustration packs
Photoshop brush sets
Social media graphics
Printable wall art
Stock photo bundles
Clip art collections
Decorative fonts
Motion graphics templates
Animated icons
Digital stickers
Memberships & Subscription-Based Products
Sellers enjoy steady, predictable revenue and build loyal customer bases with recurring offerings. In turn, customers benefit from ongoing value, convenience, and exclusive access tailored to their interests. This model fosters long-term engagement, making it a win-win for both.
10 Examples:
Monthly fitness workout plans
Exclusive content hubs
Mastermind groups
Meditation audio series
Curated daily music playlists
Monthly coaching calls
Early product access
Exclusive workshops
Virtual event passes
Personalized horoscopes
One key piece of advice from top sellers is to make sure you choose a category that aligns with your skills and knowledge. By leveraging your expertise, you’ll cut down on training time, create products that genuinely interest you, and avoid burnout—all while generating revenue.
Conclusion
Selling digital products successfully demands a well-thought-out strategy, with product selection being a critical element. Consider leveraging the AMZScout toolkit to find the best digital product ideas. This ensures that you’ll be equipped to drive robust business growth and thrive in 2025’s dynamic market.
