How to Sell Beauty Products Online: Easy Tips and Product Ideas
In today's booming beauty industry, selling beauty products online offers a lucrative opportunity for budding entrepreneurs. With consumers increasingly turning to e-commerce platforms for skincare, makeup, and wellness products, there's never been a better time to jump into the market. Whether you're interested in selling established brands or creating your own unique line, there are multiple potential pathways to success.
This article provides a comprehensive guide to the types of beauty products you can sell, how to sell them on Amazon, and which products are currently trending.
Table of contents
What Types of Beauty Products You Can Sell
There are several categories of beauty products that can cater to different niches in the market. Your choice will depend on your business model, whether you prefer selling well-known brands, creating homemade beauty products, or building your own private label.
Let's explore categories of beauty products you can produce or sell:
Makeup: Lipstick, foundation, mascara, and other cosmetics are always in demand.
Skincare: From cleansers to serums, skincare continues to be one of the most profitable sectors of the beauty industry.
Hair Care: Shampoo, conditioner, and other hair products remain staples, while specialized treatments like hair masks and serums are growing in popularity.
Nail Care: With the rise of DIY manicures, products like nail polish, gel, and other nail accessories have gained significant traction.
Beauty Tools: Brushes, sponges, and applicators are essential products that consumers buy regularly.
It’s up to you to decide which category of products you would like to sell on Amazon. Each category has its own specific nuances you need to research and understand before entering the market. Read on to learn more about selling beauty products on Amazon.
Strategies for Selling Beauty Brands
One of the easiest ways to enter the beauty market is by selling popular makeup brands through wholesale or dropshipping. With this method, you can capitalize on the established reputations of well-known brands to attract customers.
Here are two main approaches:
Wholesale: You buy products in bulk at a discounted price from a supplier or distributor, and then sell them at retail prices. This method requires a certain amount of upfront capital, but offers higher profit margins.
Dropshipping: If you want to avoid inventory management, dropshipping is an alternative. You partner with a supplier who handles storage and shipping, while you focus on marketing. This method is low-risk, but generally yields lower profit margins, and is key for the PL strategy.
Here’s a list of most popular makeup brands to resell (using the wholesale strategy):
Maybelline
L'Oreal Paris
Covergirl
Revlon
NYX Professional Makeup
Rimmel London
e.l.f. Cosmetics
Milani
Physicians Formula
Burt's Bees
Olay
Aveeno
Neutrogena
Cetaphil
La Roche-Posay
These brands have accumulated trust from millions of customers, resulting in substantial recognition and positive reputations. You can start by choosing one of them and selling items with Amazon FBA Wholesale.
When considering brands to dropship, the list is a bit smaller but still has adequate options from which to research and choose:
Jubilee
Beauty Joint
Blanka
Beauty Bing Bang
Born Pretty
ISO Beauty
Dermacol Cosmetics
FragranceNet.com
SheaByNature
BeautyTrade
NicheDropshipping
SaleHoo
All of the above-mentioned suppliers have their own pros and cons, so be sure to conduct thorough research when choosing a suitable supplier who matches your expectations and needs.
Speaking of Private Labeling, this approach allows you to create a custom product line without having to develop your own formulas from scratch. You partner with a manufacturer who produces beauty products and allows you to brand them with your own logo and packaging. This is the best way for entrepreneurs who want to build their own brand without the complexities of product formulation.
Launching and manufacturing your own cosmetics line and establishing your own brand is a very unique and substantial approach. With this strategy, you also need to be sure your products will be in high demand. So it’s up to you to decide on your selling strategy—each of the above–mentioned methods has its own pros and cons.
How to Sell Beauty Products on Amazon
Selling beauty products on Amazon can be a popular and profitable business model, especially nowadays. Amazon provides a massive customer base, and its Fulfillment by Amazon (FBA) service allows you to store your products in their warehouses, leaving the packing and shipping to them, remaining the best place
Let’s explore how you can sell beauty products on Amazon using the FBA wholesale model.
1. Find a niche.
To start, research a niche within the beauty market. The AMZScout Product Database is a helpful tool for finding a perfect niche for your online business. Here’s a guide on how find the right niche with the help of the AMZScout:
Step 1: Access AMZScout's Product Database
Go to AMZScout and sign up. The tool has an absolutely transparent free trial—no payment information is required.
Navigate to the Product Database tool from the dashboard.
Step 2: Set your filters for Skincare products
Category: Beauty & Personal Care
Sales: Set the minimum monthly sales to 300 to target products with steady demand.
Revenue: Set a minimum monthly revenue of up to $5,000 for profitable items.
Price: Select a price range between $12 to $30, which is optimal for customer purchases in the skincare category.
Step 3: Analyze the results
Click Search to generate a list of skincare products.
Analyze the results and check such key metrics as Product Score for Reselling (at least 8) and the Number of Sellers between 5-15.
For example, you may have found out that the most profitable and attractive niche in the Skincare category is Facial Moisturizers. Let’s proceed to the next paragraph to learn how to choose a brand and a specific product to sell within that niche.
2. Choose a profitable product in the niche.
When selecting a profitable product within your chosen niche, it's important to analyze key metrics to ensure success. Using the AMZScout PRO Extension, you can assess product demand, competition, profitability effectively.
Here's a guide to leveraging the tool for these insights and choosing the right product to sell:
Step 1: Install the app. Install the AMZScout PRO AI Extension in your browser.
Step 2: Find the niche you identified with the Product Database. Launch the app.
Step 3: Analyze key metrics. We’ve opened the niche dashboard, and now we need to compare the products within that niche to find the most successful one. Here’s what you need to look out for:
Monthly Sales Volume: Ensure that the product has high demand by checking the monthly sales volume. Look for consistent sales of over 300 units per month.
Number of Sellers on the listing: Check the competition; fewer sellers = less competition. The optimal number of sellers on the listing is between 5-10, as this means the product is available for reselling, but the competition for the Buy Box is not so high.
Check reviews: Ensure that the product has strong customer reviews (4 stars or more) for better sales potential.
Step 4: Review profitability. Use AMZScout’s Profit Calculator to analyze the product’s profitability. Ensure that after Amazon fees and shipping costs, the profit margins remain strong. Aim for a profit margin of at least 20-30%.
By using the AMZScout PRO Extension, you can quickly determine that when viewing the Facial Moisturizers Niche, the product Neutrogena Fragrance-Free Daily Facial Moisturizer matches the criteria above perfectly. This item generates high monthly sales, a solid sales rank between 9,000-10,000, moderate competition (eight sellers), and strong customer reviews (more than 2,000 reviews and 4.5 star rating), —this is a profitable product to resell with the wholesale model.
3. Find a manufacturer or distributor.
Next, you need to source the product. Since Neutrogena is an established brand, you’ll need to find authorized wholesalers or distributors who can supply Neutrogena products at competitive prices. You can research platforms like SaleHoo or contact Neutrogena directly for wholesale partnerships. These are good options to ensure that you're getting legitimate products.
4. Get approved (obtain a license) and place an order.
Selling branded skincare products may require approval or certification on Amazon. Make sure you meet Amazon's beauty product requirements for the Neutrogena line, especially if you plan to sell items like sunscreen, which may need additional regulatory approvals. Once you receive approval, you can place your first bulk order with the distributor.
5. Ship to FBA and join a listing.
After receiving your stock, ship your products to Amazon’s FBA warehouse (or you may ask your supplier to send the stock to the FBA warehouse directly). Amazon will handle storage, packing, and shipping for you. Since Neutrogena is already sold by numerous sellers, join the existing listing for your desired product. Make sure your product is competitively priced and that your offer stands out by optimizing key features like fast delivery or offering bundles.
6. Start selling and promoting your product.
Once your Neutrogena products are live on Amazon, you can start selling. To maximize your visibility and sales, use Amazon PPC (Pay-per-Click) advertising to drive traffic to your listing. Keep track of your performance and adjust your pricing or advertising strategy as needed.
By following this process, you can successfully sell established brands like Neutrogena on Amazon and leverage existing demand while joining profitable listings.
The Best-Selling Beauty Products to Sell
If you’re looking for ideas for what kinds of beauty products to sell, here are some of the top-selling categories that have proven to be highly profitable.
1. Skin and Hair Oils
Products like argan oil, jojoba oil, and coconut oil are increasingly popular due to their multipurpose benefits for both skin and hair health. Consumers love their natural properties and moisturizing effects, making them an excellent product to sell.
2. Fake Eyelashes
Fake eyelashes have become a beauty essential for many, offering instant glamor with minimal effort. They come in various styles, from natural to dramatic options, making them appealing to a wide audience.
3. Eye Patches
Under-eye patches for dark circles, puffiness, and wrinkles are trending due to their convenience and effectiveness. These skincare products cater to consumers who are looking for quick beauty fixes.
4. Face Masks
Face masks, including sheet masks, clay masks, and peel-off masks, continue to be a skincare staple. With an increasing consumer focus on self-care, these products are an excellent addition to any beauty business.
5. Makeup Brushes
Makeup brushes and applicators are evergreen products that consumers buy frequently. Quality brushes can also command higher prices, offering excellent profit margins for sellers.
These best selling beauty products are popular due to their effectiveness and appeal across various consumer demographics. Investing in these categories can lead to significant profitability in the beauty market.
Conclusion
Selling cosmetics online presents a range of exciting opportunities, whether you choose to sell well-known brands through wholesale, create homemade beauty products to sell them from home, or launch your own private label. With platforms like Amazon, you can easily reach a global audience and tap into a lucrative market.
By carefully selecting the right products and implementing effective marketing strategies, you can build a thriving beauty business and capitalize on the ongoing growth in the industry. Whether you’re passionate about makeup, skincare, or hair care, now is the perfect time to start your beauty brand.
