AMZScout vs Helium 10

Third-party software can be an invaluable tool for Amazon sellers looking to plan, launch, and manage their business.

In this Helium 10 vs AMZScout review, we will compare the main features of two of the most popular Amazon selling tools. By the end, you’ll have a clear idea of which is best for you.

Compare what different users think about these tools

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Product Research

Let’s start our review by comparing the two platforms in terms of product research

Helium 10 Product Research Tools

Black Box
Helium 10’s Black Box is a product database containing data for millions of items on Amazon. With the tool, you search for particular products by entering a keyword or using one of the several filters. The results will then show you the price, monthly sales, revenue, reviews, and Best Seller Rank (BSR) for the product.
The database also allows you to search for keywords, competitors, niches, and product targeting.
X-Ray
X-Ray is a Google Chrome Extension that offers similar functionality to the Black Box database. You can use it while browsing on Amazon to pull up the sales data for any product or niche. The metrics are mostly the same but also include the estimated FBA fees.
When searching a niche, you can see the average stats for the top products. There is also a success store (measured on a scale of 1 - 100) that shows the overall viability of the niche.
Trendster
Trendster is a tool that lets you visualize the trends for different keywords and products on Amazon. You can use these to see how sales and prices are changing over a given period of time.

AMZScout Product Research Tools

Product Database
The AMZScout Product Database gives users a comprehensive database of hundreds of millions of Amazon products. Like Helium 10, you can use the tool to search for a particular type of item to see its performance metrics. This includes estimated revenue and sales, fees, weight, product history, ratings, and reviews.
There are over a dozen filters that you can use to curate the results according to your needs. There are also two macro-level filters: New Products and Trending Products. You can use these to further refine your results to show fresh and in-demand items.
PRO Extension
The AMZScout PRO Extension is a beginner-friendly and easy-to-use Google Chrome and Edge add-on that lets you perform product research while on Amazon’s website. When you open the app for a product or niche, you can see all the data available in the Product Database. There are also additional metrics.
Among these are Product Score for private label and reselling, net margin, and revenue per review. At the top of the app, you can see average stats for the niche. There is also a niche score (measured on a scale of 1 - 10) that assesses the overall quality of the market.
Product Tracker
Additionally, the web app includes a Product Tracker that lets you keep track of the products you select. You can use this to monitor the average price, daily sales, and other key metrics for your important products.
Amazon Dropshipping, Arbitrage, and Wholesale Extension exclusive
This tool was designed to help sellers that get their items through arbitrage, wholesale or dropshipping. With it, you can quickly see the buy box price history, the number of sellers, and other metrics that will let you know if an item is viable with one of these sourcing methods. There is also a calculator you can use to find your profit. Helium 10 has no such tool.

No such tool

Key Differences

Depth of Database
AMZScout has more products in its database. Specifically, the tool includes over 600 million Amazon products compared to the 450+ million found in Black Box. With a more extensive database, you can surface more products for your business.
Listing Quality Score
AMZScout includes a Listing Quality Score (LQS) feature in both the PRO Extension and the Product Database. With the LQS, you can see what niches will be more difficult to enter.

Weekly Trends Reports
With AMZScout, you can find weekly ideas of promising niches. These are selected by a special algorithm to locate the best upcoming opportunities. This feature is available to users with an annual subscription.
Product Research for Dropshippers, Wholesalers and Arbitrage Sellers
Helium 10’s research tools focus primarily on private label sellers and businesses that manufacturer their own products. On the other hand, AMZScout offers product research capabilities for all sellers, including resellers. If you are sourcing your products wholesale or through dropshipping, you can take advantage of this to get better insights for your business.

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Free Tools

This section is exclusive to AMZScout. Helium 10 doesn’t offer any free tools outside of its core platform.

Amazon Sales Estimator
This tool gives you a rough estimation of how many sales you can expect each month given the ranking of the product
FBA Fees Calculator
This Chrome extension gives you an immediate overview of FBA fees, sales volume, margins, and revenue for each product
Stock Stats
This tool lets you see inventory levels for the various sellers on an Amazon listing

Keywords and Listing Optimization

Next in our AMZ Scout vs Helium 10 comparison, we will look at tools for keyword research and listing optimization

Helium 10 Tools

Cerebro Reverse Product Lookup
Cerebro lets you enter an Amazon ASIN to see all the keywords that the product ranks for. The tool comes with an option to exclude variations so that your results aren’t too redundant.
Magnet Keyword Research
Magnet is a traditional keyword research tool that allows you to enter a search term to see its monthly search volume and how it’s trending over time
Keyword Index Checker
This tool allows sellers to check if their products are appearing in the search results for their target keyword. You can use the tool to check multiple keywords at once.
Keyword Tracker
Helium 10’s Keyword Tracker lets you monitor important keywords. You can use this to see what works well and how you stack up to competitors.
Listing Optimization Tools
Helium 10 offers the following listing optimization tools:
Frankenstein Keyword Processor: Takes a list of keywords and filters out redundancies
Scribbles: Listing creation interface that lets you add your target keywords
Listing Optimizer: A Beta tool that lets you create an optimized listing. It is similar to Scribbles but also includes a listing analysis.
Listing Analyzer: Lets you review the quality of any Amazon listing. Pages are scored from 1 - 10.

AMZScout Tools

Reverse ASIN Lookup
The Reverse ASIN Lookup tool lets you analyze any Amazon listing to find its ranking keywords. You can use this to quickly determine the best terms for your business by reviewing your competitors’ products. It includes the same filters as the search tool.
Amazon Keyword Search
With this keyword research tool, you can enter any search phrase to find matching relevant keywords on Amazon. The results will show the monthly search volume as well as the search volume history. There are filters that let you refine your results by search volume or the number of words in the term.
Keyword Tracker & Index Checker Extension
This tool lets you add your Amazon products to track where they are ranking for important keywords. You can use this to improve the efficiency of your ad campaigns by not bidding on keywords that you already rank for. The tool also shows how your rankings are changing over time.
In addition to these tools, there is another great feature in the AMZScout PRO Extension. With it, you can write one search term and quickly bring up new keyword ideas by clicking “Niche Keywords” as seen in the image below.
Listing Quality Score
AMZScout also has its Listing Quality Score. Search volume stats are good for assessing demand but do not tell you how difficult it will be to rank for the term. You can use this to see if your potential rivals have listings that are difficult to compete with.

Key Differences

The two platforms offer similar keyword research capabilities but there are a few differences

Built-in Google Trends
The AMZScout PRO Extension shows how your chosen search term is doing on Google Trends
Extended Features
With its expensive pricing plans, Helium 10 gives sellers extra tools for keyword research and listing optimization. If you are a new seller or still only receive a limited amount of orders you can save your budget by using AMZScout. The platform has all the tools you need to conduct efficient keyword research and that extra money can go to more products or ads.

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Learning and Insights

Educational resources are essential for new Amazon sellers. Let’s see how the platforms compare:

Helium 10

Freedom Ticket Amazon FBA Course
This comprehensive course goes through all the steps needed to run an FBA business. It is presented via video and there are downloadable resources for each lesson. The course is available with the entry-level plan.
Webinars
Helium 10 has an archive of educational webinars. These feature walkthroughs on various topics, hosted by knowledgable Amazon sellers.
Helium 10 Elite
Helium 10 Elite is a separate online community for high-volume sellers. To access this feature you need to pay an additional fee.

AMZScout

Amazon Seller Course for Private Label Sellers
The course for private label includes video lessons detailing how to find winning private label products for your Amazon business
Free and Premium Masterclasses
AMZScout offers a mix of free and paid masterclasses. These comprehensive learning resources are taught by experienced Amazon sellers. They provide unique insights into running an Amazon business that most new sellers neglect.
Seller Training for Dropshippers, Arbitrage Sellers, and Wholesalers exclusive
This course walks through all the steps needed to run an Amazon business using resell methods such as dropshipping, arbitrage, and wholesale

No such course

Technical Support and User Loyalty

Honesty and reliability are important factors in establishing our partners' trust. Unfortunately, nothing is perfect — bugs and issues do happen. In these situations, the most important thing is how the company deals with these issues to help clients via tech support. The most transparent testaments can be seen from real users’ feedback. Here, we found some Helium 10 and AMZScout real feedback:

1.9

51% excellent

33% bad

In 2022

1-star reviews

30+

5-star reviews

At least 10 out of 30+ one-star reviews on Helium 10 mention poor support. Here are some of them:

4.6

80% excellent

9% bad

In 2022

1-star reviews

5-star reviews

70+

At the same time, every fifth user who leaves a positive review on AMZScout has mentioned their great support team.

Here are the types of concerns that AMZScout tech support can resolve:

Addressing any issues involving a refund and support issues. You can rest assured that your needs will be well taken care of!
Delivering on their promises by fixing bugged features promptly.
Helping you effectively navigate every step of your journey using AMZScout tools.

You can read all of the customer reviews about Helium 10 and AMZScout on Trustpilot to help you make an informed decision.

Pricing

Finally, we will look at pricing. Both platforms offer new users a free trial. Below you can see the payment plans for each software:

Helium 10 Pricing

Starter: $39/month ($339/year)
Platinum: $99/month ($999/year)
Diamond: $249/month ($2,499/year)
Elite: $399/month

AMZScout Pricing

Amazon Seller’s Bundle: $49.99/month ($399.99/year)
Amazon Seller’s Bundle with Add-on*: $59.99/month ($499.99/year)
PRO Extension: $279.99/year ($599.99 lifetime membership)
Amazon Seller’s Bundle: $1,599.99 lifetime membership

* Amazon Dropshipping, Arbitrage, and Wholesale Extension

Сlick here to see the actual pricing table

We can see that AMZScout is affordable and has a lifetime payment option. Helium 10 doesn’t have a lifetime option. Plus, their pricing plans are expensive and include a lot of tools that are unnecessary for beginners.

Frankly, these extra tools are rather limited even if you are an advanced seller. When your business grows to the point of needing more advanced analytics and inventory management, you are better off using Amazon’s suite of APIs (which are free).

These give you access to much of your seller data including your product catalog, inventory, and orders. You can use these to build any spreadsheet model you want to track your profit and inventory. By pairing this with an affordable research tool like AMZScout, you’ll have everything you need to sell successfully.

What Users are Saying*

* Based on the Reviews

Let’s compare what real users think about their experiences with these tools.

Helium 10

Pricing Plans

Starter plan is limited and unusable
Helium 10’s Starter Plan offers «Limited», and sometimes even impossible to use, functions, for $39/month. Their next plan with more features is already $99/month.
«Limited» means “available to try for a limited amount of time”. However, it appears to not always work correctly.

Refunding Process

Refunding process can be quite challenging
Helium 10 offers a 7-day money-back guarantee period, however, it looks like their refunding process can be daunting here.

Price Changes

Price hikes even when the price was fixed
Going through Helium 10 reviews, we found information about price hikes, even when the price was supposedly fixed in the agreement or stated at the payment stage:

AMZScout

Pricing Plans

Clear and transparent plans with many open features
With the most popular Amazon Seller's Bundle Plan, for $49.99/month, AMZScout offers full access to all tools and features (except Amazon Dropshipping, Arbitrage, and Wholesale Extension, which you have the option to buy with the Bundle for a good price).
This means that when you buy this plan, you get all of the tools you need for your research, from performing keyword searches to finding profitable products to sell.

Refunding Process

No hidden fees or commissions upon subscription cancelation
If you decide to cancel your AMZScout subscription, you will absolutely get your money back. The company guarantees a quick refund during the first 10 days of using their software.

Price Changes

Fixed price for AMZScout clients
Once you start your AMZScout subscription, the price will stay the same forever. Your payment amount will always remain consistent, even if the general pricing terms change. Clear and transparent payment terms are good for your budget planning, and they reduce stress.

Conversely, AMZScout offers transparent and intuitive plans, fast and easy refunds, and a loyal approach when it comes to all payments.

Which Tool is Better?

In summary, AMZScout is the preferred tool for many Amazon sellers. It gives you all the tools you need to be successful on Amazon. More importantly, it is affordable and does not include features you don’t need. Whether you are a new or experienced seller, the platform will give you the most value.

Get started with AMZScout today to see what it can do for you!

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Simple and Transparent Pricing

Ideal for Amazon Sellers of All Levels and Various Business Models

MONTHLY

AMZScout Bundle

(PRO AI Extension included)

$59⁹⁹

Select

10-day money-back guarantee

See all features

MOST POPULAR

YEARLY

AMZScout Bundle

(PRO AI Extension included)

+ Free 1-on-1 Mentor CallGet personal guidance during a 30-minute call from proven Amazon six- or seven-figure sellers. Discuss your plan for launch your own business on Amazon or strategize changes for your existing business.

$399⁹⁹

Select

10-day money-back guarantee

See all features

LIFETIME

AMZScout Bundle

(PRO AI Extension included)

$1,599⁹⁹

Select

10-day money-back guarantee

See all features

Hide

TOOLS & SERVICES
MONTHLY
YEARLY
LIFETIME

Product Research Tools
- PRO AI ExtensionFind and verify profitable products using AI, and see if they are trending upward or downward. Check competition levels, discover sourcing options, and improve the quality of your listing.
- Product DatabaseGenerate profitable product ideas, select the best product from a profitable niche, and check product performance.
  - 1,000 searches/
    month
  - 2,000 searches/
    month
  - 3,000 searches/
    month
- Product TrackerTrack each product’s daily sales and rating changes. Keep an eye on competing products and confirm viability before committing to selling.
  - 50 products
  - 100 products
  - 150 products
Keyword Research Tools
- Amazon Keyword Search & Product Keywords Lookup 2.0Enhance your Amazon listing by discovering thousands of effective keywords for your product or obtaining them from successful competitors' pages using the ASIN.
  - 1,500 searches/
    month
  - 3,000 searches/
    month
  - 3,000 searches/
    month
- Keyword TrackerMake sure that your product’s keywords are indexed by Amazon, and track their organic search ranking to bring in more buyers on the same PPC ads budget.
  - 500 keywords
  - 1,500 keywords
  - 2,500 keywords
Trends & Product Ideas
- Monthly Trend ReportsReceive reports that include monthly product trends, profitable niches, Amazon news, insights, and tips for maximizing your profits.
- 1,000+ Exclusive Amazon ProductsReceive 19 of the top 1% profitable products delivered to you weekly. Each one is selected from over 600 million products by AI.
Learning
- AMZScout Seller's CoursesComprehensive and actionable information on how to start selling profitable products on Amazon in less than three months, without the need for your own brand.
- "Get Started Your Amazon Business" GuideThis guide will give you step-by-step instructions on how to start selling on Amazon using AMZScout’s powerful seller tools.
- 1-on-1 Mentor CallGet personal guidance during a 30-minute call from proven Amazon six- or seven-figure sellers. Discuss your plan for launch your own business on Amazon or strategize changes for your existing business.
Competitor Data Analysis
- Quick ViewSee instant product sales data as if you were the seller, right on the search results page.
  - 250 searches/
    month
  - 500 searches/
    month
  - 500 searches/
    month
- Stock StatsMonitor competitors' stock sizes to gauge demand. Sell at a higher price when competitors run out of stock.

Functional Add-onsHOT

Booster Pack for Private Label

AI Listing BuilderBuild a unique listing for your product with AI using only the most popular keywords, and stand out from the competition
AI Review AnalyzerGet product improvement ideas, enhance your listing, and understand why people buy the product with instant review statistics
Private Label Suppliers ListUse this list of global and local suppliers to find reliable sources for high-quality products

$99⁹⁹/year

~~$708~~/year

Add

Booster Pack for Reselling

Dropshipping, Arbitrage, and Wholesale ExtensionAvoid risky products and maximize your success rate by selling branded and other existing products
Wholesale & Online Arbitrage Suppliers ListUse these global and local suppliers to test and launch your products faster and more easily

$99⁹⁹/year

~~$708~~/year

Add

YOUR CART

AMZScout Bundle

(PRO AI Extension included)

+ Free 1-on-1 Mentor Call

$33³⁹/month

$399⁹⁹billed yearly

Proceed to checkout