Sourcing from India: Products That Have Good Demand on Amazon
Online shopping has transformed the way we buy and sell, making it easier than ever to access products from around the world. Shoppers are drawn to items that are not only useful or stylish but also affordable without compromising on quality. Among these, products sourced from India, like trendy clothing, handmade crafts, and natural wellness items, are gaining tremendous popularity on platforms like Amazon. For sellers, understanding which Indian products are in high demand can open the door to a thriving online business.
What Are the Different Products That Can Be Sourced From India?
India's economic trajectory continues to impress, with its economy expanding at an estimated 6.5% in FY 2025–26. This growth positions India as a premier destination for product sourcing, attracting companies worldwide eager to tap into its vast manufacturing capabilities. The shifting dynamics in global trade, including the erosion of China's competitive position and concerns about its future, have prompted businesses to reconsider their sourcing strategies.
As the seventh-largest country by area and the second-most populous globally, India's sheer size, coupled with low labor costs - often 70% lower than China's - economic weight, and stable political system, make it an attractive hub for sourcing. The government's initiatives, such as the "Make in India" campaign, further bolster this appeal. With the right experience and strategic insights, establishing and expanding sourcing operations in India can be a highly rewarding endeavor.
What Indian Products are Popular on Amazon?
Indian products are gaining significant traction on Amazon, with several categories experiencing notable growth. For instance, the demand for ethnic fashion in the U.S. and Europe has seen a 15% year-on-year increase, driven by cultural diversity and fashion trends. Among the top-selling items are pure cotton clothes, leather accessories, agarbati (incense sticks), and various herbal mixes and teas.
In the fashion segment, India excels in cotton products, fashion jewelry, silver and brass artware, glass artware, wooden artware, embroidered garments, stone artware, home decor items, and leather products, all of which are hot imports. These products not only reflect India's rich cultural heritage but also cater to the growing global demand for authentic and sustainable goods.
Indian Handicraft Items
India’s handicrafts reflect the diverse traditions of its states. Rajasthan is known for rosewood furniture and intricate ivory inlay work, while Arunachal Pradesh’s tribal artisans create wooden utensils and toys from sal, teak, and oak. Andhra Pradesh specializes in red sandalwood carvings and traditional dolls, Tamil Nadu produces small wooden religious sculptures, and Karnataka crafts decorative items from sandalwood and rosewood.
Beyond wood, Indian handicrafts are also made from metal, jute, coir, ceramic, clay, bone, paper, embroidery, and glass.
According to AMZScout PRO AI, Indian handicraft items have an average monthly sales of 562 units and generate an average monthly revenue of $9,518, highlighting their strong demand on Amazon.
Leather Goods
India accounts for 12.93% of the world’s leather production of hides/skins. India is the second largest producer of footwear and leather garments in the world. Handbags made from pure leather are plentiful.
Other leather products such as party bags, handmade wallets, belts can also be sourced from India. Here are some examples of “Made in India” products that have excellent sales on Amazon US (images below). Indian leather products are popular in European and other Amazon markets as well. For example, kids’ shoes from India show strong performance, with an average monthly revenue of $8,203 and an impressive AI Niche Score of 8/10 according to AMZScout PRO AI, highlighting their high potential for sellers.
Jute Products
Jute is one of the most affordable natural fibers and is only second to cotton in amount produced. It has a variety of uses as a vegetable fiber. Products such as baskets, mats and rugs, garments, blinds, twines and many more can be sourced from India. Today jute has become one of the most affordable biodegradable alternatives in the world.
According to AMZScout Amazon Keyword Search, jute products show strong demand on Amazon, with jute rugs receiving 33,100 monthly searches, jute ropes 5,400, and jute bags 2,900, highlighting their popularity among buyers.
Spices and Food Items
India is famous for its flavorful spices and diverse food products. From aromatic saffron, cardamom, and turmeric to ready-to-use spice mixes and snacks, these items are sought after globally. States like Kerala, Kashmir, and Gujarat are especially known for high-quality spices and traditional packaged foods, making them popular choices for online marketplaces like Amazon.
According to AMZScout Amazon Keyword Search, demand for Indian spice products is strong, with “Indian spice”receiving 74,000 monthly searches, “Indian spice box” 3,600, and “Indian spice wheel” 40 (and growing), reflecting a growing interest among buyers.
Ayurvedic and Personal Care
India’s rich heritage of Ayurveda inspires a wide range of personal care products. Herbal oils, natural soaps, skincare creams, hair oils, and wellness supplements are crafted using traditional methods and ingredients like neem, turmeric, and sandalwood. These products combine authenticity with holistic benefits, appealing to global consumers seeking natural and sustainable personal care solutions.
On Amazon, Ayurvedic products show growing popularity, with “Ayurveda product” receiving 2,400 monthly searches, “Ayurveda massage oil” 1,000 (increasing lately), and “Ayurveda cosmetic” 390 (also rising sharply), reflecting rising consumer interest in this category.
Coir Products
Coir or coconut fiber, is a natural fiber extracted from the husk of coconut and used in products such as floor mats, doormats, brushes and mattresses. These products are eco-friendly with demand that keeps climbing. As customers increasingly demand “green products,” there is an incentive for marketers to offer such products which are safe for the environment.
Coir mats and coir for gardening are selling particularly well on Amazon; according to AMZScout PRO AI Extension, coir doormats generate an average monthly revenue of $24,154 with around 1,012 units sold per month.
Brass and Silver Items
Silver fashion jewelry or other items made of brass and silver can be sourced from many states of India. For example, good quality silver jewelry for fashion and brass decors are available from many sellers in Jamnagar, Gujarat. This city is also the hub for brass and bronze metals.
Silver jewelry, in particular, performs exceptionally well on Amazon, with an average monthly revenue of $108,090, average monthly sales of 4,860 units, and an AI Niche Score of 8/10 according to AMZScout PRO AI, highlighting its strong market potential.
Gold plated items
Gold-plated silver jewelry is crafted from 925 sterling silver and dipped in 24k gold. Products such as earrings, necklaces, rings, antique items, and bracelets can be made using this technique. It can be sourced from Maharashtra and Rajasthan in India, while other states may produce such items in lower quantities or quality.
According to the AMZScout Keyword Search tool, the keyword “gold plated jewelry” generates an estimated 1,000 monthly searches on Amazon, highlighting steady consumer interest and potential for profitable sales.
Conclusion
India is an excellent sourcing destination with a rich variety of products that appeal to global buyers. While we’ve highlighted just a few popular items above, the opportunities extend far beyond this list. From handmade crafts and fashion to wellness products and home essentials, countless goods from India are in high demand on Amazon. For sellers willing to explore and tap into this market, sourcing from India can be a profitable way to meet customer needs and grow a successful online business.
FAQs
Which product is most exported from India?
Textiles and apparel top India’s exports, including cotton garments, yarn, and fabrics. Other major export categories include gems and jewelry, pharmaceuticals, and engineering goods. India’s rich manufacturing base and competitive pricing make these products popular worldwide, catering to diverse markets across the U.S., Europe, and Asia.
How to sell products internationally from India?
Start by selecting products with global demand and complying with export regulations. Register with platforms like Amazon Global or Etsy, handle customs and shipping logistics, and ensure quality packaging. Digital marketing, competitive pricing, and understanding target markets are key to building an international customer base from India.
Can I sell on Amazon US from India?
Yes, Indian sellers can list products on Amazon US through the Amazon Global Selling program. You’ll need to create a professional seller account, manage international shipping or use Amazon FBA, comply with U.S. regulations, and optimize listings to attract buyers. Many Indian exporters successfully grow their business this way.
