The Best Items to Flip Profitably on Amazon and Elsewhere in 2023

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by Travis F.posted on 24.05.2023

One of the easiest ways to make money is by buying an item and reselling it at a higher price. You've probably heard a lot about people flipping items like cars. Fortunately, this business model also applies to the online realm, allowing you to flip products on Amazon and generate a profit.

In this guide, we’ll teach you everything you need to know about how to start flipping items on Amazon. We’ll also discuss some of the best things to flip so you can make money fast.

How to Flip Items for Profit

The idea behind flipping items is simple: sell something for a higher price than you bought it at. That way, you keep the difference in price as profit. Stores and marketplaces don’t always sell products for the same price, and savvy entrepreneurs can take advantage of this.

Here are some approaches to how flipping products on Amazon works and where to get items for reselling:

  • Buy something on Amazon and then resell it there for a higher price. This method is the most convenient because you’re buying and selling in the same place. However, it’s more difficult to find the right products and profits might be less.

    How to flip things from Amazon to Amazon

  • Buy items on other websites (eBay, Walmart, Craigslist, etc.) that are selling for lower prices and then resell them on Amazon. This is fairly easy since you’re doing everything online. Price differences will be bigger between marketplaces so profits will be higher.

    Best items to flip on Craigslist

  • Take people’s free stuff. Lots of people are just looking to get rid of things they don’t need. It’s rare but sometimes you stumble upon something that’s actually valuable.

  • Buy products locally at stores or garage sales and then resell them on Amazon. This has the potential for the biggest profits since you can uncover a rare item that not many know about. However, it involves a lot of traveling and visiting stores, which makes it very time-consuming.

Each of these methods has the potential to be profitable if you do your research and products that are profitable to resell. Just make sure you’re purchasing things legally.

How Do You Find Products to Flip on Amazon?

Achieving profitability through buying and reselling items on Amazon requires identifying the right products, making thorough research an essential step. The best way to do this is to use AMZScout’s product research tools. 

To predict profits and prioritize money-making ideas, AMZScout’s Amazon Dropshipping, Arbitrage, and Wholesale extension is an excellent tool. Checking out the steps below will help you get started, so pay close attention. 

So, here’s how to find the most profitable items to flip:

Step 1: Open the AMZScout Dropshipping, Arbitrage, and Wholesale extension.

Step 2: Log in to get started.

Install Amazon Dropshipping, Arbitrage and Wholesale

Step 3: Browse Amazon for a product or niche that you would like to analyze. Go to to search for product categories like the following:

  • Niches you appreciate and know about 

  • Trending Amazon Products (Movers & Shakers) 

  • Promising products from other marketplaces that are great for Amazon

Amazon search field

Step 4: Review the product information. The Amazon Dropshipping, Arbitrage, and Wholesale extension will show you data from each product directly on Amazon product result pages.  

  • Margins (good margins are over 50%)

  • Number and type of sellers (FBA sellers (and Amazon) have a higher chance to win the buy box. If Amazon is among the sellers you’ll see an AMZ(YES) flag on the product page. Sellers should stick to targeting products that have third-party sellers (FBA and FBM).

Wholesale research with the AMZScout Dropshipping and Online Arbitrage extension

Make note of these as you choose the most suitable products. 

Step 5: Take a closer look at products with promising metrics. Once you open the product page, you will have access to valuable information regarding labels and potential profits. Scroll down a bit on the product page and look on the right half with the AMZScout data. Private label, hazmat, and gated products require additional allowances from Amazon. Read more about these specifications below. 

AMZScout dropshipping and online arbitrage extension

Step 6: Check price fluctuations. By focusing on products with high fluctuations, you can sell during the best opportunities. Selling while the price is highest will give you the best earnings, so pay close attention to this historical data. You can hover over and click on Price History and Buy Box History to start. You can select periods leading back to two years in the upper-right-hand corner of the history screen. 

AMZScout Dropshipping and Online Arbitrage extension price history

Step 7: Find out how much potential profit it offers. Enter your costs into the calculator to quickly predict whether the item is profitable to sell. Finding the marginality trends tells you what to expect if you need to sell at minimum prices. 

OA calculator

What Else to Look for When Analyzing a Product 

When flipping a product, use AMZScout’s Amazon Dropshipping, Arbitrage, and Wholesale extension to check these important criteria:

  • If the product is a Private Label. These sellers have ownership of the product, making it impossible for third parties to resell. 

  • If the product is in a gated category or it has hazardous materials (hazmat). Any products considered gated or hazardous will require additional certification from Amazon. Gated products take more time and effort, so account for them in your cost calculations. 

A full understanding of all the product flipping criteria is important. If the product is at all challenging to flip, you’ll find your potential profit margin drop heavily, so be picky about what you sell and when you sell it. 

How to Level Up Your Flipping Business

To choose profitable products for flipping, you also need to find popular product ideas with keyword research and analyze demand by tracking sales trends. Grow your business with a comprehensive set of tools and resources by AMZScout. This allows you:

  • Explore millions of Amazon products in the Product Database

  • Analyze and validate profitable products with PRO Extension

  • Market your products effectively

  • Get a new niche and product ideas each week

For an extra $15, you can get nine additional vital tools!

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AMZScout PRO Extension

Starting with basic product criteria using Amazon Dropshipping, Arbitrage, and Wholesale extension is great. Below, we will go through how the AMZScout PRO Extension can provide you with more information on profitable products. 

Track price trends to predict which items will go up in price, see sales so you know which products have the highest demand, and spy on sellers’ inventory levels to see when a particular product will run out of stock.

Here is how it works:

Step 1: Start by obtaining the AMZScout PRO Extension.

Step 2: Log in to start.

How to install and open AMZScout PRO

Step 3: Open Amazon and search for the items you already identified. You’ll go to these product pages and click the AMZScout icon. 

Step 4: Click on the Product History icon for historical data. 

How to check AMZScout Amazon Product History

Step 5: Look how its price fluctuates throughout the year to see when and if you can make a profit. Focus on products with heavily fluctuating prices to reduce the risk of losing profits.

Step 6: You can also check the product score (should be at or above seven) for reselling, the number of sellers, net margin, and more.


AMZScout Product Database

If you do not have a list of products you wish to sell, AMZScout offers a solution to address that. Check out the AMZScout Product Database to find even more profitable options. Follow these steps to get started: 

Step 1: Open the AMZScout Product Database. This is included in the AMZScout Seller’s Bundle, and includes a set of Amazon’s analytical tools for product and keyword research.

Step 2: Log in to start.

Step 3: Use the search filters to find what works for you. You can search based on prices, the number of sellers, categories, and more. Use the Product Selections features to find a good combination of the best features. 

Using Product Selections in the AMZScout Product Database

Step 4: Click “Find Products” to get your results.

Step 5: Make a list of the items you’re most interested in.

By using these tools you’ll have an edge over other sellers and be ready to take advantage of opportunities in the market.


Top Items to Flip on Amazon

When it comes to flipping products on Amazon, certain categories and items tend to offer the best opportunities for success.

In general, certain types of products are well-suited for resale on Amazon:

  • New Items: If there’s a lot of buzz around a new product it might sell out fast. This allows you to resell it at a higher price once it becomes hard to find.

  • Limited Editions: Some items are manufactured in limited quantities. If you buy them when they first come out and then resell them when they’re out of stock you can sell them for a premium.

  • High-Demand Products: If there’s enough demand for a product prices will naturally go up. If you can buy a product early on before the price increases you can make a nice profit.

  • Items with Fluctuating Prices: Some product prices fluctuate throughout the year. Buy these products when they’re priced low and then resell them once the price goes up.

To tailor your strategy effectively, it's important to focus on different product niches. For instance, consider the following products that have proven to be top sellers:

  1. Selfie Sticks: These are great products for photographers, videographers, and anyone who likes taking selfies. They also have a habit of going up and down in price throughout the year. If you can capitalize on the price difference you should make some money.

    Best items to flip on Amazon - selfie stick

  2. Laptop Shell Cases: There are many different types of shell cases available, and certain designs can become very popular. If you buy an in-demand case early you might be able to sell it later for a higher price.

  3. Yoga Mats: The yoga industry is huge, which means there’s a lot of demand for these items. Because of this, people are willing to pay higher prices for the yoga mats they want.

  4. LED Lights: These products tend to increase in price during the winter months. By purchasing them when they’re priced lower you’ll be able to resell them for a profit once the price goes up.

    Best items to flip on Amazon - led lights

  5. Face Rollers: This is another item that’s experienced some fairly sizable price fluctuations. Buy low and sell high to make some money with these.

  6. White Cotton T-Shirts: Demand really picks up for t-shirts in the summer, which should allow you to take advantage of rising prices.

  7. Wooden Utensils: Prices for these products have been trending up for a while, which could allow you to resell them for a higher price if you’re patient.

  8. Gift Boxes: This is another item that experiences price fluctuations. In this case, prices go up during the holidays. So, buy these when prices are low and then resell them in November and December.

These are just a few options based on the best criteria. Below are a few more ideas based on retail and online arbitrage.

Get over 1000 Ready-to-Go Ideas for the Best Products to Sell

Want access to more popular product ideas like these? When you subscribe to the AMZScout bundle with an annual or lifetime plan, you’ll also receive 1,000+ product ideas. You’ll have access to: 

  • The hottest trending items every month and Amazon news

  • Data-driven insights on 19 new product ideas each week

If you ever struggle to come up with ideas for new products, you can always refer to these reports. Obtain this bonus by purchasing a profitable annual bundle.

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Retail and Online Arbitrage

With this strategy, it’s a little easier to find price differences to make money from. Every marketplace has different prices, so if you’re willing to put in the time you should be able to spot some good deals. Then it’s just a matter of listing those products on Amazon and selling them for a profit.

Both new and used products work here, but it’s important that whatever you’re selling is in good condition. People will pay a premium for an item they want, but not if it’s in rough shape. There should also be a steady demand for it. The last thing you want is to invest in a bunch of products only to have sales dry up before you can resell them.

With that in mind, here are some of the best items to sell through online and retail arbitrage:

  • Electronics: This includes phones, computers, laptops, tablets, and any other popular electronics. The main reason these products are a good choice is the high demand. If you purchase any of the latest electronics you shouldn’t have any trouble reselling them.

  • Scooters and Bicycles: These types of items require a bit of a large budget. But they’re extremely popular and if you can find the right deal the profit margins are very high.

    How to flip scooter from Walmart to Amazon

  • Exercise Equipment: There’s always a market for things like dumbbells, kettlebells, and treadmills. This is another category that’s a little more expensive but if you have the budget there are some great profits to be made.

  • Power Tools: People who use power tools are very particular about the quality of their equipment. They’re happy to pay extra in order to get the right tool.

  • Furniture: When people are designing a room they’re always on the lookout for the right piece of furniture. If they find something they like they usually don’t have any problem paying a high price to get it.

    How to flip things with online and retail arbitrage

  • Brand Name Shoes and Clothing: Many big-name brands have loyal followers who always want their latest shoes or shirts. If you can scoop these items up as soon as they’re released you should be able to resell them for a profit.

  • Books: Physical books are still extremely popular, and they’re one of the best products to resell on Amazon. This is especially true for textbooks. You can usually buy textbooks from students at the end of the semester and then resell them at the start of the next semester for a nice profit.

This strategy also requires a lot of research. Before you buy any item to resell on Amazon, check monthly sales and sales trends with a tool like AMZScout.


Vintage Items

If you’re really looking to make a big profit you might want to search for vintage items. It’s quite possible someone is selling something super valuable at a thrift store or a garage sale and they don’t even realize how much it’s worth.

If you’re willing to put the time into searching for these products you could uncover a hidden gem that ends up making you a lot of money.

Some examples of vintage items include:

  • Jewelry: This could be watches, necklaces, rings, or other accessories. The right piece of vintage jewelry can sell for a lot of money, so keep your eyes out for quality items.

  • Record Players: Records are making a huge comeback, and the perfect way to play a vintage record is on a vintage record player. Just make sure if you buy a record player it still works.

    Vintage items to flip on eBay

  • Handbags: Vintage clothing and accessories are in style right now, and that includes handbags. If you can find a unique product that really speaks to someone they’ll be willing to pay a lot for it.

  • Lamps: As we already mentioned, when people are designing their ideal room they’re always looking for the perfect item to compliment the rest of the decor. A vintage lamp is a great accent piece and they can often go for a lot of money.

  • Books: We already mentioned books in the arbitrage section, but it’s worth mentioning them here as well. Vintage books can sell for hundreds of dollars, so if you find one for cheap your profit margins can be massive.

It’s not easy finding a valuable vintage item, so this strategy is a little more time-consuming than the others. But the high-profit potential definitely makes it worth it.


Are you interested in flipping products on Amazon? Here are a few more tips to start you on your journey:

Sell Products You Know

Think about what your hobbies are and the product categories you’re familiar with. If there are certain items you know really well it’s a good idea to sell those. Since you already have experience with those types of products it will be easier to recognize a good deal. You’ll also have a better idea of what you can resell things for.

Target Products with Good Profit Margins

Keep in mind that Amazon takes a cut of every sale. And if you plan to use Fulfillment by Amazon to fulfill your orders there are even more fees to consider. That means that you need enough profit to cover your fees and still leave you with some money. We recommend targeting items that are selling for one-third of what they’re selling for on Amazon.

Make profit flipping items on Amazon

Avoid Competitive Niches

We’ve talked a lot about demand so far but competition is also an important factor. If there are too many other sellers offering your products it will take longer to sell them, leaving you with a lot of unsold items. There will also be more pressure to lower your prices, which cuts into your profits. Use a tool to measure competition before deciding to sell a product. For example, AMZScout’s PRO Extension has a Visibility Score that lets you know how competitive a niche is. 

How to analyze Visibility score and Niche score with AMZScout

Use Fulfillment by Amazon (FBA)

With this program, you can send all your inventory to Amazon. They’ll store it in one of their warehouses and ship it to your customers when they place an order. This way you don’t have to worry about fulfilling orders and can spend more time finding new products. You’ll have to pay more fees, but the convenience is more than worth it. And assuming your profit margins are high enough you’ll still make plenty of money.

How does Amazon FBA work


As you can see, this business model has a lot of potential. As long as you’re willing to put the work in there’s no reason why you can’t be successful. And if you want to give yourself a better chance of finding profitable products give AMZScout’s product research tools a try.

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